Wednesday, 13 January 2021
With change in aspirations of the community as a whole since the new millennium, winds of changes have started blowing from the last decade or so. People here in India as well as in the west have started talking about using Ayurvedic herbs as a preventive measure in health care rather than using only modern medicines. The onset of Covid-19 pandemic has greatly accelerated the number of such consumers. These consumers are demanding cleaner natural products, more transparent disclosures as well as asking for validated scientific data apart from just the classical textbook benefits of Ayurvedic herbs.
Consumers are willing to pay for the right quality and efficacy rather than just the brand name associated with the product. More culturally creative consumers are looking at whether the companies are following ethical practices while acquiring the raw materials, follow ethical business practices and treat the employees, the suppliers as well as other stakeholders in a fair manner. This is a welcome change, and it is likely to grow the market for D2C focused companies in India. Digital revolution in handheld devices is likely to keep the trend on the upswing for the next two decades for sure.