Saturday, 17 October 2020
Walmart-owned online fashion retailer Myntra witnessed the highest-ever visitors at 14 million in a single day for its festive sale ‘’Big Fashion Festival’ (BFF). The firm said it clocked 100 per cent growth on the first day of the week-long event, over last year.About 2 million people eagerly awaited the opening at the wee hours on October 16, recording the highest ever orders at opening during the mega festive event. Traffic to the platform grew by 100 per cent over last year, for day 1 of the event. This was well catered to with augmented resources and technology. About 1.5 million customers shopped and have purchased 4.5 million items in the event so far.
“This underscores the level of trust shoppers are placing on our platform for the most immersive, convenient and safe shopping experience during this festive season,” said Amar Nagaram, CEO, Myntra. “Shoppers in tier 2 and 3 cities and towns are likely to outdo their counterparts in big cities, in terms of shopping for fashion, this festive season.”As anticipated, there is a clear indication of customers laying emphasis on ‘above the waist’ looks and work from home wear. Most people are shopping and preparing themselves for virtual social and professional events.