Organized around the theme to celebrate Indian Independence Day and conducted simultaneously in 6 countries and 16 cities globally, Square Yards, India's largest proptech player, concluded its mega realty event 'Azadi tour' in the month of August 2018 with a whopping 950 transactions resulting in Rs. 600cr worth of property sold in just under a month.
The success of the event is being termed as an industry benchmark and a remarkable sign of revival in Indian Real Estate. The event was conducted in 16 cities namely Dubai, Abu-Dhabi, Doha, Muscat, Sharjah, Singapore, Noida, Gurugram, Mumbai, Pune, Kolkata, Bengaluru, Hyderabad, Vizag, Jaipur & Lucknow. This month-long campaign resulted in more than 50 million impressions and an unprecedented 150.000+ registrations and 7500+ clients walking to the event venues.
In one of the most innovative and brilliantly crafted marketing campaigns seen in real estate industry, the event was christened as 'Azadi Tour' that offers the prospective home buyers independence from rent, brokerage and stress of house hunting.
The idea behind the Azadi Tour was to provide customers with a chance to own their home on their terms. Square Yards' worked with leading Indian developers to structure very unique & tailor-made 'once in a lifetime' offers available only for spots closures at the event venues. The offers ranged from slashed prices, heavy discounts, rock bottom booking amounts, extra charges waivers, simplified payment plans, chance to win cars, consumer durables and other gifts.