Fresca, the leading and fastest growing juice brands, has launched its juices in innovative holographic aseptic packs. The company has come up with 200 ml Tropical Mix and Guava juices in holographic packs in premium juice category.
Fresca becomes the first brand in India to bring out a packing of this kind. The aseptic holographic pack used by Fresca is developed indigenously by Asepto, a Uflex limited company, as a global innovation developed in India for the first time.
Akhil Gupta, Managing Director, Fresca, commented on the launch, "We believe this is the ideal time to launch, when people are always on a lookout for something new and appealing for gifting. With the help of Uflex's brand Asepto we are able to revitalize the consumer experience in the sparkling holographic packs of Fresca's 200 ml Tropical Mix Premium and Guava Premium.
The packaging not only serves as a marketing differentiator from the retail standpoint but also takes care of the key component for safe journey of products from production to consumption.
The smoothness and superior taste is very pleasing, as it has higher percentage of fruit pulp giving a great drinking experience to consumers."
Fresca is one of the leading and fastest growing juice brands of India.
Fresca Juices has three manufacturing facilities, with a strong presence in more than 10-12 states of India. With the aim of suiting the pockets and needs of buyers, the brand offers 11 flavors in sizes from 160 ml to 2 liters. With all the available price points starting from Rs. 10-120.
"In India by far the Aseptic beverage packaging has had very limited aesthetic