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Admin Reporter- Pooja

Mar 13 2019


WhatsApp India head says focus will be on helping businesses, user safety

WhatsApp’s first head for India, Abhijit Bose, has written a detailed letter outlining the key areas where the messaging app plans to focus in 2019. Bose was appointed the head of WhatsApp in India in November 2018.He was earlier the CEO and co-founder of digital payments company Ezetap. The WhatsApp India head is an alumnus of Harvard Business School.

 

 


In his letter, Bose has outlined how WhatsApp is being used by small businesses to connect with their customers, and he said there are several examples of how WhatsApp can help some of these small business owners in scaling up.WhatsApp’s own research has shown that 70 per cent of small businesses using the platform said they built the business on the service, while 77 per cent said they were able to hire more employees and saw more growth after they joined WhatsApp.

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