E-commerce major Amazon India on Thursday announced the launch of "AmazonFresh", offering food and grocery items, for select pincodes in Bengaluru. According to the company, with AmazonFresh, the customers can order their grocery requirements across a selection of over 5,000 fruits and vegetables, dairy, meat, ice-creams, and dry grocery like staples, packaged food, personal care and home care.
This isn't the first time Amazon has started a grocery delivery service in the country. In fact, Amazon began its Kirana Now grocery delivery service with Bengaluru itself, back in 2015. The service was then replaced by Amazon Now in 2016. Amazon Now was also rebranded to Amazon Prime Now, which will be powering the AmazonFresh service for now, earlier this year."The Amazon Fresh store will serve a complete grocery experience with the most convenient 2-hour delivery slots powered by Prime Now from 6am to midnight on Amazon.in," the company said in a statement.