Scores of shoppers swamped the newly opened Swedish home furnishings behemoth IKEA on Thursday as thousands of shoppers thronged the store.
The shop's opening saw a stampede-like situation. People standing in long serpentine queues were seen pushing each other and grabbing the products showcased in the store.
The sprawling store has come up in the heart of Hyderabad Information Technology and Engineering Consultancy City (HITEC) close to the posh localities, the store appears to be designed to target upper middle-class and the rich, though the store promises something for everyone, irrespective of their spending capacity.
Ikea, which has stores in 49 countries, has a mixed global range with the local needs and realities.
Speaking to Asian news on Thursday, John Achillea, IKEA's Managing Director for Telangana had said, "I am so excited today, we can see so many customers visiting in the building. It's just a phenomenal feeling. We have every product under one roof, so whether you are looking for a sofa, bed, children's furniture, or home accessories for every room, it's all under one roof."
Interestingly, along with furniture, the store also offers a wide range of dishes and has a capacity to accommodate around 1000 customers in its restaurant which is the biggest restaurants among all IKEA's in-store restaurants worldwide.
The store would house 7,500 products and will be operational from 10 am to 11 pm every day of the year.