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Admin Reporter- Ajay

Jun 17 2019


Rain May Dampen Star's Plans To Earn Around ₹100 Cr From Advertising

Delhi,17,June,2019

 

There are 4 matches in the Cricket World Cup being held in England, in which one ball could not be bowled due to rain . At the same time after 41 overs in heavy rain, the pitch had to be covered due to heavy rain, which faded the fans. This rain has made Broadcast star India sad with fans.

 

 

According to experts, Star India has had to bear a loss of about Rs 100 crore in revenue from advertising. Although a lot of its return will come back from the insurance , but it takes time to meet this payment and Star India will also have to take some part of the loss.

 

 

Top executive of one of India's largest media agencies said, "If India's matches are canceled by rain, then the deficit will increase. Especially for those advertisers who have taken package of both India and other teams. Star India bought 8 years of ICC events for $ 1.85 billion, out of which $ 50 million or 27 percent was for this World Cup.

 

 

Past broadcasterHarish Thawani, former CEO of Neo Sports, said, "This is a double blow for the broadcaster. They have to pay to the ICC, but the advertisers are not paying them for the matches canceled due to the rain. Insurance companies also take a lot of time to make payments and they try to keep the claim as low as possible. Its insurance costs and many other deductions are also included, which reduces the claim amount by 8-10%. ' For example, Neo Sports has not yet received payment for two matches canceled due to rain in Goa and Mumbai almost a decade ago. Thawani said, Neo had claimed Rs 48 crores.

 

 

Star India is broadcasting matches on its network in 7 languages. He was expected to earn 1,250-1,350 crore from Aid during this World Cup. After sales of sponsorships, Star had left for nearly 20-25% slot spot boys. They are usually sold on premiums during India's matches.

 

 

According to industry estimates, except for a match with Pakistan, India's matches have so far been sold for Rs 65-75 crore. During this period, Star sold 10 slab per slot for an average of 15 lakh rupees. The matches of the other teams are sold for around Rs 5-7 crore. Star India had hoped to raise about 125 crore rupees from the Indo-Pak match, in which the average price of slots per 10 second will be 20-22 lakh rupees.

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