Thursday, 8 April 2021
Apple Inc said on Wednesday that in the coming weeks it will start enforcing a new privacy notification rule that digital advertising firms such as Facebook Inc have warned will hurt their sales.
Apple said the notices will become mandatory when its iOS 14.5 operating system becomes available in the coming weeks, though it did not give a precise date.
The one-time notices will require an app developer to ask a user’s permission before the app tracks activities “across other companies’ apps and websites.” Digital advertising industry experts have said the warning could cause many users to decline permission.
Apple has said that it is providing developers with alternative advertising tools ahead of the change. One tool provides a way for advertisers running app installation ads to see how many people installed an app after the ad campaign without divulging information on individual users.