According to a recent study, Someday doctors may prescribe sugar pills for certain chronic pain patients based on their brain anatomy and psychology. And the pills can reduce the pain as effectively as any powerful drug on the market.
A. Vania Apkarian, author of the study said, "Their (Patients) brain is already tuned to respond. They have the appropriate psychology and biology that puts them in a cognitive state that as soon as you say, 'this may make your pain better,' their pain gets better." There's no need to fool the patient, Apkarian said.
"You can tell them, 'I'm giving you a drug that has no physiological effect but your brain will respond to it. You don't need to hide it. There is a biology behind the placebo response," Apkarian adds.
The findings of the study have three potential benefits:
Prescribing non-active drugs rather than active drugs. "It's much better to give someone a non-active drug rather than an active drug and get the same result," Apkarian said. "Most pharmacological treatments have long-term adverse effects or addictive properties. Placebo becomes as good an option for treatment as any drug we have on the market."
Eliminating the placebo effect from drug trials. "Drug trials would need to recruit fewer people, and identifying the physiological effects would be much easier," Apkarian said. "You've taken away a big component of noise in the study."